This is the first of four really good blog posts from the folks at EMyth, with lots of tie-ins to Focus Four™.
“Whatever the new normal becomes, small-business owners will be at the forefront of shaping life as we know it. Some trends will prove durable long beyond this time.”
UPS Vice President of Marketing, Diverse Customer Segments, and Neil Perkin, Econsultancy expert facilitator and digital transformation guru share some thoughts about the changing landscape for SMBs and offer tips for marketing during challenging times.
“Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like they came from the same source. When they don’t, it creates uncertainty with your audience. It means instead of focusing on what you’re saying,...
Focus Four™ covers a lot of ground, but its modular design offers a great deal of versatility. Here’s how to use a few of its tools during times of crisis: Do a short-term cash forecast. During times of crisis, cash becomes more valuable than gold. Use the Focus Four™...
