“Ultimately, each of us must decide whether a task we are accountable for is urgent or important. This can be done by thinking about whether not doing something would place an active risk against long-term goals or strategy. If the answer is yes in this regard,...
“Effective measurement must be an integral part of the management process. The balanced scorecard, first proposed in the January-February 1992 issue of HBR (“The Balanced Scorecard—Measures that Drive Performance”), provides executives with a comprehensive...
“[It’s] the organization’s fundamental reason for being. An effective purpose reflects the importance people attach to the company’s work—it taps their idealistic motivations—and gets at the deeper reasons for an organization’s existence beyond just making...
“It takes courage, belief, commitment, and trust to discover and declare you are the best, and then guarantee your promise to your customers! That’s exactly what a Brand Promise is. Your Brand Promise and your Brand Promise Guarantee is your answer to the...
“In this article, we’ll synthesize lessons from our experience and from new research on the organizational practices of 30 top companies to highlight how businesses can best organize for the future. While no organization has yet cracked the code, the...
