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Why You Should Take Your Small Business Digital

Why You Should Take Your Small Business Digital

“That same Visa survey found that 61% of consumers plan to increase their online purchases over the next five years, while 78% plan to decrease or keep their in-store purchase the same.”
Small Businesses Need (More) Help Now!

Small Businesses Need (More) Help Now!

A letter from 100 industry leaders urged lawmakers to consider a new relief effort aimed at supporting small businesses hardest hit by the pandemic for the next several months.
10 Tips for Digital Marketing

10 Tips for Digital Marketing

UPS Vice President of Marketing, Diverse Customer Segments, and Neil Perkin, Econsultancy expert facilitator and digital transformation guru share some thoughts about the changing landscape for SMBs and offer tips for marketing during challenging times.
The Insider’s Guide to Reopening America

The Insider’s Guide to Reopening America

This is one of the most comprehensive, yet easy to digest, “reopening” guides that I’ve seen. Each main area – and there are many: From “How to Reopen the Office” to “How to Reopen Restaurants and Bars” — has a “TOPLINE” summary paragraph followed by...
How to Strengthen Your Brand’s “Tone of Voice”

How to Strengthen Your Brand’s “Tone of Voice”

“Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like they came from the same source. When they don’t, it creates uncertainty with your audience. It means instead of focusing on what you’re saying,...